In 2010 the Gap Inc. was rated as one of the worlds most ethical companies for the fourth year in the row. After receiving this reward Gap’s Senior Vice President of Global Responsibility said “While we’re proud of this recognition, we remain committed to constantly evaluating our efforts and looking for new ways to ensure our business is conducted in an ethical and socially responsible manner each and every day”. To the Gap the interests of its shareholders are important and because of this they are careful to conduct their business responsibly.
Some think that if a company conducts itself in a socially responsible manner then they will not be profitable. However, social responsibility and profitability are not mutually exclusive.The Gap is the prime example that ” operating under the highest standards for business behavior goes beyond goodwill and ‘lip-service’ and is linked to performance and profitability”. The Gap has proven not only that they have good Stakeholder behavior, but that you don’t have to sacrifice profitability to obtain good Stakeholder behavior.