Snap word: 2-for-1.  Homogeneous and heterogeneous   Both are about how much internal consistency or variation a “thing” has.  Hetero=more variance; homo=consistent.  So, Bucknell’s student population is fairly homogeneous.  UCLA has more racial heterogeneity.

Bonus snapword: only for true sociology nerds.  Weltanschauung is from Weber and means worldview.  Jordi’s weltanschauung is deeply constructionist.

Snap style: For cohesion in a paragraph (Williams, Chapter 5), in general, structure your sentences so they go from familiar information for the reader to newer information.

Also, words that signal reference to information you have provided, like this, these, this point, are often signals of you referring reader to old information.  If they come in the middle or the end, you may be sacrificing cohesion.

Example.

The Great Recession was the result of a toxic mix of perverse incentives, moral turpitude, and sclerotic regulatory agencies.  An otherwise expected swing in housing prices became a bubble that inflated the economy and was made worse by these causes.

The Great Recession was the result of a toxic mix of perverse incentives, moral turpitude, and sclerotic regulatory agencies.  These causes made worse an otherwise expected swing in housing prices. They inflated the prices into a bubble. The bubble…

Which has more cohesion?

Snap Ethics: Would you buy a paper from a paper mill?

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About Jordi

I am an assistant professor in the Management School at Bucknell University. I specialize in organization theory, social networks, and studying the network society. I have three children, including twins. They love bouncing on the couch, legos, music, and my waffles. My wife teaches English at the same university. I am interested in most things, but these days, networks, social entrepreneurs, the environment, innovation, and virtual worlds. Finding Hidden Abodes and Shaking Iron Cages since 1972

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