Snap Word: Blasé

Snap Style.  Affect is a verb.  Effect is a noun.  Usually, people mean that X affects Y.  and that E causes effects.  You can recall this with this mnemonic: “TO affect causes effects.”  The verb comes first and the alphabetical order of a to e means you know that affect is always the verb.

There is a rarer use of effect as a verb meaning to bring about a change.  “The laws are designed to effect less insider trading.”

Affect as a noun can mean emotion.  “The sociopath lacked affect regarding his victims.”

9 times out of 10, you mean that something affects another thing leading to effects.

Look, I didn’t invent English.


Snap ethics.

This ad ran in the Bucknellian two weeks ago.

This ad ran in the Bucknellian, paid for by Geisinger doctors' group.

This ad ran in the Bucknellian, paid for by Geisinger doctors’ group.

Should it have run?  Should it be made?  Should Geisinger offer this elective surgery?

The Bucknellian also ran an editorial a week later defending itself for printing the ad.

For the record, I know of no faculty interested in “censoring” the Bucknellian.

About Jordi

I am an assistant professor in the Management School at Bucknell University. I specialize in organization theory, social networks, and studying the network society. I have three children, including twins. They love bouncing on the couch, legos, music, and my waffles. My wife teaches English at the same university. I am interested in most things, but these days, networks, social entrepreneurs, the environment, innovation, and virtual worlds. Finding Hidden Abodes and Shaking Iron Cages since 1972

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