I have never been a huge music person. Sure I listen to it, but I don’t go to concerts or get excited for some artist’s next album release. I listen to what is popular at the time for the most part. Yet as I look at the Apple products I have owned in the past, it is a little surprising. I started with an iPod Mini when I was probably 13. I moved on to the iPod Nano when the Mini seemed to be far outdated. Next, during my junior year of high school, I received the iPod Touch as a gift much to my delight. Finally, this past Christmas I received my first iPhone and immediately loaded my music onto it. For someone who is not very passionate about music, I have over $1000 of music related Apple products and hundreds of dollars of itunes purchases. But that is the genius of Apple. They convince you that their product is a necessity, not a luxury. If you don’t have the newest product, you are going to be left behind.
My laptop is a Dell. Excel on PCs is far better than whatever knockoff Apple has on their Macs. Also I have a Kindle rather than an iPad. So it appeared my Apple usage was limited to only my music and phone. But as I dig deeper, I realize that I have even more of a relationship with the company. I trade equities in my spare time and constantly watch financial news networks. I doubt a day goes by without Apple being covered, or at least mentioned, by the financial commentators. Apple is, in fact, the largest company in the world by market capitalization. Just recently, I purchased the stock of the Tiawan Semiconductor Manufacturing Company. How does this relate to Apple? Well after Samsung and Apple had their legal troubles, Apple looked to move their chip manufacturing away from Samsung. As you probably guessed, TSM has received orders for Apple’s next generation chips.
Apple has been constantly around me from the age of 13. Its products have been gifted to me, I have purchased them myself, and now I am deciding where to invest based on Apple. I have never considered myself an Apple “fanboy” yet without even being an Apple admirer, Apple has still managed to be a part of my daily life.