Apple is now a word synonymous with technology. Not only has Apple been on the cutting edge of innovation for a number of years now, but they have developed a following of users who swear by their products and spend the money to match their allegiance. I however, am not one of those users. Apple is a mass market company with a simple lineup. Their strategy is to appeal to as many people as possible, which in business makes complete sense. They make easy to use computers that do most of what people would want, and they’re a good choice for many people. Although I do respect the company for revolutionizing the era of technological advancement, I can honestly say that Apple products are just not for me. One of these reasons is due to the fact that buying Apple products undermines my individuality. Whether I’m sitting at the library, the bison, or in a classroom, I am haunted by the dimly lit bitten apples facing me. Conformity comes as no surprise to me at this University; however when you pay over $1,000 for a piece of technology like the MacBook Pro which will ultimately succumb to a theory of planned obsolescence, why be like everyone else?

Although harsh, I believe people who buy Apple products like the iPhone or iPad are image-conscious, fad-following, conformers. It seems all the crazy is about owning a white piece of electronic, advertised by polished campaigns, bought from a slick store, and activated by a so-called Genius. It has almost become a sign of status if you have the latest and greatest Apple product. Woe to the consumer (like myself) who purchases an HP computer, who will easily be led to an image of inferiority. I look back to the times of the Sony Walkman and the madness that surrounded them. Walking around with a bulky yellow cassette player on your hip allowed you to embrace all the 90s had to offer. Sony then expanded to television sets, and it became risky to buy any other set for fear of quality and performance. Fast forward a few decades and we have a familiar scene with the Apple products. Where Sony was once on the forefront of innovative leadership, it’s now considered outdated, vintage, and old-fashioned. The concern I present is that the sub-culture and popularity of Apple reminds me of the Sony demise, and for the sake of the economy, I hope Apple will be able to continue on as a sustainable and successful company.

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About Steph P.

Business Government and Society

2 responses »

  1. ajc028 says:

    While you raise a good point, and I’m sure that is the case with some people, I have to disagree with you. Apple is successful because their products are easy to use and convenient. Take it from someone who has used both a Samsung Galaxy and an iPhone that the iPhone is considerably less confusing when you first take it home. Personally, I don’t have the desire to ‘figure out’ my phone, which is why I chose the iPhone in the first place. I think that Apple products’ uniformity has more to do with the product itself rather than the company’s marketing. Advertising can only take a product so far. At the end of the day, the quality is what really matters. You mentioned that you fear Apple is the equivalent to Sony products in the 90’s. And while that could be true, Sony became obsolete because the iPod replaced the Walkman! Yes, Apple may become outdated someday, but it will not be because the ‘culture’ surrounding Apple died out. It will be because something better has been invented.

    • srp008 says:

      I completely understand your stance. I strongly agree with you in the sense that Apple products are easy to use, convenient, and offer great apps for a multitude of tasks. As my post suggested I am not bashing the technological aspect of the Apple products, but focused most of my attention on the marketing itself and my personal reasons for staying away from Apple. I am actually impressed with the attention Apple has given to it’s stores, products, and marketing techniques. However, the focus of my article was that Apple takes away from the individual. At a place like Buknell it’s very easy to lose ones individuality, especially with material goods, and I believe Apple products put a damper on young students who are meant to explore their creativity. In essence: great product, but not for me.

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